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The ROKA Dirty 30

Run 30 miles in 30 days to earn a $30 ROKA voucher!

Challenge Ended: September 15, 2019
Sweat stains. Sun-bleached hair. Salt-crusted skin. Ah, the joys of summer running-when we get outside early and often, no matter the heat and its consequences. We're bringing back a special summer running edition of the ROKA Dirty 30 and asking you to embrace the hot sweat and hard miles!

You have from August 17th to September 15th to run 30 miles in 30 days. Complete the challenge successfully and you'll earn a $30 voucher at, plus the exclusive digital badge. Crush 30 kilometers in a single run, and you'll also get a limited edition ROKA Dirty 30 woven patch! Plus, post your sweatiest, gnarliest summer running selfie using the hashtag #ROKADirty30 and you'll be entered to win a pair of the same custom eyewear runners like Sage Canaday, Lauren Fleshman and the Brooks Beasts are wearing this summer.

ROKA eyewear blends iconic style with performance features built to withstand the sweatiest summer suffering. Every pair is unbelievably lightweight, won't slip off your face thanks to patented GEKO no-slip technology and boasts best-in-class optical clarity. To find out more visit and join the ROKA club.

Squeeze your summer miles in a little at a time, or knock them all out at once-just put in the hard work and get it done!

  • 95,543
  • 6,590,677
    Total Miles Run
The ROKA Dirty 30 logo